Blog Post 9: My Website and Social Media Pages

As we've discovered in Blog Post 2, a pop artist's online presence is crucial to their success and brand. Taylor Swift's online, social and participatory presence is especially synergised with a clear and distinct brand. It adheres to all the pop artist website conventions:

- A focal image of the artist on the front page

- Most of the content is on the front page, which viewers scroll down to access

- Merch and tour tickets are heavily promoted

- A colour palette that matches the current album being promoted

Front page of the website. Clear pastel colour palette with a large focal

image and promotion for the new album

Synergy of colour palette carried on further down the page.

Merch for both the new album and the artist herself

Taylor's Instagram. Profile pic is the album cover. Highlights

promote the new album as well as the songs in it. Picture of

Taylor caressing cat adds to star person

Taylor's star persona is conveyed through all the platforms - caring, gentle and beautiful. The products are also equally promoted online and merch exclusive to the online store creates a sense of community and fandom.

I have used similar concepts in my own artist's online presence:

Bright and distinct colour palette and "feel". Digital convergence: Sony Music

linked in top corner. Social Links under menu bar and Artist Logo.

Embedded Spotify player of the new single

Vinyl LPs have been on a comeback in recent years and fit with my artist's "retro" aesthetic

Instagram posts consist of a lot of stills from
the music video - convergence

My star persona is bright, vibrant and colourful, with a colour palette of blue, yellow and pink prevalent throughout the website. The music video is promoted on the Instagram through the posts of stills, and the merchandise store offers exclusive deals on products that feature both the artist and new album.

Having a synergised and strong online presence creates a consistent image for the star, giving fans a sense of familiarity, and in turn generating more engagement and sales of merchandise, physical copies of the album as well as tour tickets.